How you can make 
your website more effective

YOUR CHECK LIST

In order to get the most out of your website you must integrate your Internet strategy into your overall business marketing and promotional activity.
Start by:

• Putting your web address on all your business stationary

• Listing your web address on your shop windows or work vehicles

• Directing customers to your website with voice mail, answering machine or on hold message recordings

• Including your web address in all your business advertising

• Include your web address in your email signature

Once you have maximised exposure for your web address, turn your attention to your website by:

• Updating your website regularly to encourage users to visit again.

• Responding to emailed enquiries promptly, don't let hot leads go cold.

• Obtaining links to your website from existing established web sites.

• Promoting special offers from your website to attract regular visitors.

• A web address can be easier to remember than a phone number so it pays to verbalise it to your customers especially on an advertising medium such as radio.